This Open Paper aims to broaden the notion of what is known as “cultural mediation”. Literature written about this practice tends to be associated with the support work carried out by professionals specialised in contemporary cultural practices or art history in museums or exhibition spaces as a way of intervening in the relationship between the public and the works of art on display. In this Open Paper the concept of “cultural mediation” is expan- ded by studying ZEMOS98’s own practices using conversations that emerged during the “Laboratory of Cultural Mediation in Pandemic Times’’, an event financed by the City of Seville Institute of Art and Culture.